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Our client’s new book is out: US bestseller author Jim Keenan is for the first time publishing in German

Our client’s new book is out: US bestseller author Jim Keenan is for the first time publishing in German

Our esteemed client has the German edition of his bestseller book ‘Gap Selling’ just seen published on the market in Germany. The team at our specialist division AVALON | Books | takes pride in having been entrusted with the translation project, working from the English original. The preface to the German book also makes reference to our professional involvement.  …

The Language of War: What sociolinguistic tension tells us about the war in Ukraine

The Language of War: What sociolinguistic tension tells us about the war in Ukraine

In an address to the Russian populace on Feb. 21, Russian president Vladimir Putin made several claims about the Ukrainian government’s attempts to suppress ethnic Russians and Russian speakers living in Ukraine. “The Ukrainian Parliament is continuing to discriminate against Russians,” he said, accusing Ukraine and Eastern European NATO members, of anti-Russian sentiment. “The politics of de-Russification continue. The Russian…

Can Artificial Intelligence really help us talk to the animals?

Can Artificial Intelligence really help us talk to the animals?

A California-based organisation hopes to use machine learning to decipher animal communication on a global scale. However, there are many who have their doubts about the initiative. Raskin is the co-founder and president of the Earth Species Project (ESP), a non-profit organisation with the audacious goal of deciphering non-human communication using machine learning, making all the knowledge available to the…

Designing a new language for cars

Designing a new language for cars

Lights, sounds or screens with messages: How can self-driving cars interact with humans to make their intentions clear? Autonomous driving promises to bring lots of benefits, ranging from more safety to increased mobility. However, the introduction of self-driving cars also means that we have to come up with means to communicate the intentions of these vehicles when there is no…

Words that defined 2021

Words that defined 2021

One of the best ways to describe 2021 was through language, and how we described adjustments or communicated changes to our new way of life. The language that trended in 2021 tells a story of the most consequential moments and phenomena of the year. If 2020 was “unprecedented,” then this year was its roller coaster of a follow-up. The rise of vaccines and…

A linguistic view of Omicron

A linguistic view of Omicron

It seems likely at this point that the coronavirus variants of significance will outnumber the twenty-four letters of the Greek alphabet at some stage. Then what? And what, by the way, is this penchant for using Greek to designate disasters?   An unusual side effect of the coronavirus is the regular appearance of the Greek alphabet in newspaper headlines. The highly…

Want to join the mission to money without borders?

Want to join the mission to money without borders?

AVALON has partnered with London-based FinTech force Wise to bring its benefits to interested clients who also would like to save hassle, time and money by updating their way of banking. More than 13 million people have already stopped using banks, PayPal and traditional providers, because Wise is so much cheaper, faster and easier. Their motto gives the agenda: “Money without borders”.