Translation has established itself as a permanent, universal and necessary activity in the global world of today. By definition, translation is the process of changing text created in one language into another language. This necessitates skillful interpretation because it cannot be done simply word for word without potentially altering the whole meaning of the original text.
AVALON’s standards of Professional Translation mean to not just translate words yet ideas.

Writing is a method of representing spoken language in visual or tactile form, a tool to make language be read. Within a language system, writing uses sets of symbols and widely the same structures as speech, such as vocabulary, grammar, and semantics, plus a system of signs for such things as punctuation and numerals. The result of writing is called text, and we work in all categories of Professional Writing. As your wordsmith, AVALON can write well-crafted texts to enhance your communication in all walks of life.

Editing in our daily practice is the process of making revisions to and suggestions about the content of a document. This includes improving the accuracy of language, the flow, the organisation and structure, the condensation, and the overall readability of the text. It also involves checking for grammatical and spelling errors like in proofreading, just editing takes a deeper look at how information and ideas are presented. We found there is always room for improvement, and AVALON Editing turns a good text into a great one. Hence, a document should be edited at least once before it is proofread.

Proofreading focuses on correcting superficial errors in spelling, grammar, syntax, punctuation, and formatting. It is a critical part of the writing process in which the proofreader, supposed to be consistently accurate by default, identifies errors with “eagle eyes”. Any good writing always involves modification and revision, and proofreading is the fundamental very last step before publishing. However coming last, doesn’t mean it’s the least important: AVALON independent Professional Proofreading ultimately ensures that the document is completely free of errors and the best it can be.