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Designing a new language for cars

Designing a new language for cars

Lights, sounds or screens with messages: How can self-driving cars interact with humans to make their intentions clear? Autonomous driving promises to bring lots of benefits, ranging from more safety to increased mobility. However, the introduction of self-driving cars also means that we have to come up with means to communicate the intentions of these vehicles when there is no…

Outlook – the world in 2022: another year of living dangerously

Outlook – the world in 2022: another year of living dangerously

On the brink of a new year, the world faces a daunting array of challenges: the resurgent Covid-19 pandemic, the climate emergency, the struggle between democracy and authoritarianism, humanitarian crises, mass migration, and trans-national terrorism. There is the risk of new inter-state conflicts and the spread of lethal autonomous weapons. All in all, for most people on earth, 2022 will be another year of living dangerously.

Words that defined 2021

Words that defined 2021

One of the best ways to describe 2021 was through language, and how we described adjustments or communicated changes to our new way of life. The language that trended in 2021 tells a story of the most consequential moments and phenomena of the year. If 2020 was “unprecedented,” then this year was its roller coaster of a follow-up. The rise of vaccines and…

A linguistic view of Omicron

A linguistic view of Omicron

It seems likely at this point that the coronavirus variants of significance will outnumber the twenty-four letters of the Greek alphabet at some stage. Then what? And what, by the way, is this penchant for using Greek to designate disasters?   An unusual side effect of the coronavirus is the regular appearance of the Greek alphabet in newspaper headlines. The highly…

Congratulations to our much-valued client Professor Dr.-Ing. Uwe Winkelhake on the publication of his new book

Congratulations to our much-valued client Professor Dr.-Ing. Uwe Winkelhake on the publication of his new book

Our amazing client has the second edition of his reference book ‘The Digital Transformation of the Automotive Industry’ just out. The specialist team at AVALON Linguistic had the honour again of working the English translation and its pre-editing ahead of the publishing house taking over.   Author Dr.-Ing. Uwe Winkelhake is retired Vice President Automotive of IBM Germany and holds…