Most of us dread dealing with them, but call centres are hard to avoid as an increasingly ubiquitous aspect of modern life. However hard they try, it just seems that they can never quite get the right balance between friendliness and sincerity. My recent study in the Journal of Sociolinguistics sheds light on a key feature of call centre communication:…
![Why call centre workers love to use your name – and why it’s really annoying](https://avalon-linguistic.com/wp-content/uploads/2018/08/Call-c-370x208.jpg)