Avalon is a legendary island featured in the Arthurian legend.
It first appears in Geoffrey of Monmouth’s 1136 pseudo-historical account ‘Historia Regum Britanniae’ (The History of the Kings of Britain). He describes the magical nature of this mythological paradise: “The island of apples […] gets its name from the fact that it produces all things of itself; the fields there have no need of the ploughs of the farmers and all cultivation is lacking except what nature provides.”
The mysticism of this ancient Celtic legend, with Avalon as the magical ‘Island of the Blessed’, once inspired us in chosing name and sound for our brand.
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