If you follow this blog, or any other blog that covers localisation and internationalisation, you probably already know that localisation is super important for expanding overseas. But that’s all just talk unless you’ve seen exactly what happens when you fail to localise successfully. It shouldn’t be difficult to see that marketing blunders can be disastrous for your brand. They can…
A visualisation of a fake vs real news distribution pattern; users who predominantly share fake news are coloured red, and users who don’t share fake news at all are coloured blue When Mark Zuckerberg told Congress Facebook would use artificial intelligence (AI) to detect fake news posted on the social media site, he wasn’t particularly specific about what that…
Fairly soon after her marriage to Prince Harry in May 2018, articles about Meghan Markle started to appear – in the BBC, Mirror, Daily Star and Daily Express – reporting a change in her speech. Apparently the American actress has taken on a “British” accent along with her membership of the royal family.
Would you rather unlock your smartphone with a plain four-digit PIN or with a smiley-face emoji? Would it be easier and more pleasant to remember “????,” for example, or “2476”?
Smartphone users commonly use emojis to express moods, emotions and nuances in emails and text messages – and even communicate entire messages only with emojis.
Don’t we all sometimes come across acronyms or abbreviations used in social media which we are wondering about? Our common social media shorthand has indeed become amazingly extensive. We have acronyms and abbreviations for not only the way we chat back and forth with one another but also the marketing that we use there. It should be great to share…
Will learning piano or violin make you better at French? Music is what penetrates most deeply into the recesses of the soul, according to Plato. Language has been held by thinkers from Locke to Leibniz and Mill to Chomsky as a mirror or a window to the mind. As American psychologist Aniruddh Pattel writes: “Language and music define us…
Avalon is a legendary island featured in the Arthurian legend.
It first appears in Geoffrey of Monmouth’s 1136 pseudo-historical account ‘Historia Regum Britanniae’ (The History of the Kings of Britain). He describes the magical nature of this mythological paradise: “The island of apples […] gets its name from the fact that it produces all things of itself; the fields there have no need of the ploughs of the farmers and all cultivation is lacking except what nature provides.”
The mysticism of this ancient Celtic legend, with Avalon as the magical ‘Island of the Blessed’, once inspired us in chosing name and sound for our brand.
Read more in this article …
This sentence begins the best article you will ever read.
Chances are you thought that last statement might be sarcasm. Sarcasm, as linguist Robert Gibbs noted, includes “words used to express something other than and especially the opposite of the literal meaning of a sentence.” A form of irony, it also tends to be directed toward a specific individual.
