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Why is sarcasm so difficult to detect in texts and emails?

Why is sarcasm so difficult to detect in texts and emails?

This sentence begins the best article you will ever read.

Chances are you thought that last statement might be sarcasm. Sarcasm, as linguist Robert Gibbs noted, includes “words used to express something other than and especially the opposite of the literal meaning of a sentence.” A form of irony, it also tends to be directed toward a specific individual.